Why I built it
The whole reason I started Nia is that I constantly felt my attention being sucked away on the iPhone. I also had a certain nostalgia for the old flip phones. Wouldn't it be better to be less distracted?
So the phone has two states. Closed, I see only the most important things. If I decide to open it, I'm making a conscious choice to enter the phone's world. Inside that world, Nia strips away distractions too.
It is also a little bit cute, with something of a phone pet about it. I wanted to experiment with personality in software. It is a rare thing these days.
Three beliefs came out of that.
People, not ad revenue. The phone works for the person holding it. Nothing in it exists to be looked at more: no feed, no count to clear, no reason to open it without a task.
Open the phone to act, not to be acted upon. Closed is the normal state, not a lesser one. Closed is review and voice. Open is a choice. Propped on a desk, it is a clock and Nia's room.
Keep the joy. Calm is not grey. A character who fishes, a chip-tune ringtone, a camera that makes accidental art. The devices of 2001 had personality, and then they left you alone.