Justin Francisco

Compass Group Canada

Senior graphic designer for Canada's largest foodservice company. I build brand strategy and visual systems across hospitality, education, sports, and corporate sectors. Develop station brand concepts, naming, and environmental direction from wordmark to signage. Direct photo and video shoots.

Awarded Contracts — Creative Lead

• Algonquin College $9.0M annual

  New campus dining program built to read as an extension of the college itself. Drew the Algonquin green, institutional typography, and logo cues into a family of station brands — The Grill House, Bagel Den, and a grab-and-go market — so each venue felt distinct but unmistakably Algonquin. The largest education award in the year's pipeline.

• King's University College $2.4M annual

  The King's Table dining brand, built directly from the institution's own identity — crest, colors, and typography — so the program reads as the school, not an outside vendor. A sub-brand designed to inherit trust rather than introduce a new logo to learn.

• Progressive Arena $1.9M annual · 10-yr term

  Top-to-bottom venue refresh for a decade-long partnership — VIP suites, environmental branding for kids' areas, wayfinding, and concourse, all tied to a single family that pulls from the Sarnia Sting identity. District 94 is the pinnacle of the system — a new bar and eatery (named for the arena's 1994 founding) built to draw as a standalone destination, not just somewhere people end up because they're already at the game.

Competitive Bid & Flagship Accounts

• York University — YU Eats

  Brand and environmental system for the CSQ food hall and satellite locations, including unified station identities. A refresh program that revitalized a flagship account.

• Redeemer University $2.6M annual

  Hospitality brand and logo developed for a competitive RFP (Chartwells).

• Sarnia Arena

  Full venue rebrand in 2 weeks from concept to print. Brand identity, wayfinding, and environmental graphics for premium suites, restaurant, bar, and concourse. Met a hard season-opener deadline.

Strategy & Systems

• Foundations 2026

  Redesigned a sprawling station concept portfolio into a tight, equipment-driven framework that works across 300+ units country-wide.

• Northwood Corrections

  Naming and full multi-registry trademark clearance for Compass Group Canada's Corrections sector — delivered as a complete rationale and brand package.

Compass Group Canada (Restaurant Associates)

Brand and marketing materials for corporate dining clients including Microsoft, CIBC, RBC, and Rogers.

CityNews / CityTV

Broadcast motion graphics including the 2019 Federal Leader's Debate. Daily assets for national news on live deadlines.

Self-employed

Branding, web, and UI/UX for startups and small businesses.