Strategic design systems for ambitious brands

10 years of brand systems experience · 5M+ end users served · Delivering complete systems in 2–4 weeks, not months

Trusted by

Compass Group Canada • York University • Dalhousie University • Chestnut Park Real Estate Agents • Sarnia Arena • North York General Hospital

I turn weeks of work into days.

Systems thinking compresses the creative process. AI-accelerated workflows let me focus on strategy instead of production. The result: complete design systems delivered at a pace traditional agencies can't match.

Traditional Agency

Discovery & research: 1–2 weeks
Concept development: 2–3 weeks
Refinement & delivery: 1–2 weeks
Total: 4–6 weeks

My Approach

Research + AI-assisted concept exploration: 3 days
Full system design with specifications: 7 days
Client-ready deliverables: 4 days
Total: 2 weeks
2 weeks Sarnia Arena: 8-zone venue rebrand with environmental specs, wayfinding, and lighting — concept to print-ready. Now under construction. See how → 4 weeks Dalhousie University: 13+ location brands, 2 campuses, enterprise brand architecture for a $180M contract bid — sole creative on the entire system. See how →

Selected Work

York U Eats mobile app interface design

YORK U HOSPITALITY BRAND & MOBILE APP

Complete brand identity and mobile ordering platform serving 55,000+ students across 70+ dining locations. Won competitive RFP.

Brand Identity · Mobile App Design · 2022

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Sarnia Arena premium suite environmental design

SARNIA ARENA ENVIRONMENTAL DESIGN

Full venue rebrand with wayfinding system, environmental graphics, and lighting specifications. Delivered in two weeks from concept to print — now under construction.

Environmental Design · Wayfinding · 2025

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Dalhousie University multi-venue hospitality brand system

DALHOUSIE U HOSPITALITY BRAND SYSTEM

Enterprise-scale brand architecture for a $180M contract bid. 13+ unified location brands across 5 dining halls and 8+ cafés on 2 campuses — sole creative on the project.

Brand Architecture · Multi-Venue System · 2025

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Liberty Entertainment Group logo design

LIBERTY ENTERTAINMENT GROUP LOGO

Logo evolution for 500K+ sq ft hospitality operator serving 1.75M guests annually across 9 landmark Toronto venues.

Brand Identity · Logo Design · 2024

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Client Feedback

Justin delivered a complete brand system for our York University dining program — logo, sub-brands, mobile app UI, environmental signage — and we rolled it out across 70+ locations serving 55,000 students. He won the competitive RFP against established agencies and the system has been running strong for three years. He’s one of the fastest, most thorough designers I’ve worked with.

Jenny Bates, Director of Marketing / Compass Group Canada

We needed a full venue rebrand for Sarnia Arena — wayfinding, environmental graphics, lighting specs, the works — and Justin delivered the entire system in two weeks. From concept to print-ready files for 8 distinct zones. The designs are now being built out exactly as he specified. I’ve never seen someone work at that speed without cutting corners.

Mike Burrell, General Manager / Sarnia Arena

Justin has been our go-to designer for years. He redesigned our brand identity and marketing materials, and our agents consistently tell us the collateral gives them an edge in listing presentations. He understands real estate — he doesn’t just make things look good, he builds assets that help close deals.

James Warren, Sales Representative / Chestnut Park Real Estate

Justin produced a logo, brand, and web design that directly contributed to the success of our initiative. The visual identity gave us immediate credibility with donors and partners. I feel fortunate that we connected with him when we were just starting out — he treated our small project with the same care as his enterprise clients.

Everett Dejong, Founder / One Bench One Tree