Liberty Entertainment Group
Liberty Entertainment Group runs nine landmark venues in Toronto and hosts about 1.75 million guests a year. I evolved their logo: keep the recognition of the old mark, clean up the drawing, and make it hold up at every size. The letterforms are custom drawn, not set from a font.
- Client
- Liberty Entertainment Group
- Year
- 2024
- Role
- Designer
- Scope
- Logo evolution
Process
Three first-round concepts, measured against the original mark.
Final
Every letter in the wordmark was drawn for this logo. The torch stands in for the T, so the mark reads as one piece rather than type with an icon added.
Next project
CX 2026