Justin Francisco
All work

Dalhousie University

Part of Compass Group Canada's $180M RFP response to Dalhousie University. We did not win the contract, but the system is some of my most complete brand architecture: a master brand, five dining hall sub-brands and eight or more café identities across two campuses, built in four weeks as the sole creative.

Client
Dalhousie University proposal, Compass Group Canada
Year
2024
Role
Sole creative
Outcome
RFP proposal, not awarded
Dalhousie Hospitality brand with café mockups

Three tiers

A master brand on top, sub-brands for the five dining halls, and individual identities for the cafés. Every level respects the university's 200-year identity while giving each place its own personality.

Master brand, direction 1
Master brand, direction 1
Master brand, direction 2
Master brand, direction 2
Dining hall sub-brands
Dining hall sub-brands

Cafés

Café concepts shown in place, from a cyber café to a boba tea house.

Cyber Café
Cyber Café
Boba tea house
Boba tea house
Brief Break Café
Brief Break Café
Frederic's
Frederic's
Green Café
Green Café

Next project

Liberty Entertainment Group