Justin Francisco
All work

Foundations

Foundations is Compass Group Canada's station framework for dining sites across the country. I rebuilt a sprawling set of station concepts into one equipment-driven system that works across 300+ units. Then I built the pipeline that generates every sign, screen and template from one source.

Client
Compass Group Canada
Year
2026
Role
System design, identity, production pipeline
Scale
11 stations, 8 identities, 300+ units
Nine food hall station signs, each in its own colour

Start from the equipment

Stations are named for what the counter does: grill, pizza, soup, salad, bowls, sandwiches, bakery, beverage. A site picks its stations based on the equipment it has, not a menu someone invented.

That makes the system something an operator can order from, and it keeps the names honest when the menu changes.

Concept render: stations at counter height
Concept render: stations at counter height
Naming architecture: one plain name per station
Naming architecture: one plain name per station

Eight identities, one structure

Every station exists in eight visual identities, from a quiet serif to a loud food hall style. A site picks the identity that suits its client.

The names, taglines, sizes and file set stay the same in every identity. Only the skin changes.

Identity 1
Identity 1
Identity 2
Identity 2
Identity 3
Identity 3
Identity 4
Identity 4
Identity 5, dark
Identity 5, dark
Identity 5, light
Identity 5, light
Identity 6
Identity 6
Identity 7
Identity 7

The food hall set

The loudest identity, built for food halls. Each station gets its own colour so people can find their way from across the room. The type and the tagline sit in the same place on every sign.

Bake Shop
Bake Shop
Base & Build
Base & Build
Bowl'd Theory
Bowl'd Theory
Chef's Table
Chef's Table
Grill House
Grill House
Leaf Market
Leaf Market
Passport Kitchen
Passport Kitchen
Pizza House
Pizza House
Sandwich & Co.
Sandwich & Co.

In a real room

A concept render of the food hall identity in place. Same signs, same taglines, now at the scale a student sees them.

Concept render: Grill House, Pizza House and Bowl'd Theory in a campus food hall
Concept render: Grill House, Pizza House and Bowl'd Theory in a campus food hall

One source, every file

I built a Python pipeline that generates each station's full kit from one data file: the 45 x 15 inch station sign, a 23.6 x 63 inch banner, a 30 inch circle sign, landscape and portrait screens, editable PowerPoint menus and frames, 10-up product ID cards and SVG logos.

Change a tagline once and every file updates. Each site team gets a folder per station and does not need a designer to make a sign.

Review sheet: the full Bake Shop kit in the food hall identity
Review sheet: the full Bake Shop kit in the food hall identity
The same kit for Grill House in a dark identity
The same kit for Grill House in a dark identity
Portrait screen
Portrait screen
Portrait screen
Portrait screen
Portrait screen
Portrait screen
Portrait screen
Portrait screen

Next project

Algonquin College